How To Drive Traffic To Your Site With Free Ezine Advertising

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For the Internet Marketer in search of targeted free and low cost advertising, ezines are still an excellent resource for delivering targeted traffic web site traffic. Not to mention, ezine advertising is one of the oldest and widely used methods of Internet advertising still utilized today. Why? Because it works.

For those unfamiliar with ezines, they are basically free magazine subscriptions but composed online and delivered electronically to the readers inbox.

By implementing the following strategies, you can successfully obtain hundreds of dollars worth of ezine advertising on a continuous basis, and it’s absolutely free.

Before you begin any ezine advertising campaign, ensure you create a separate email address designated soley for the purpose of holding your ezine subscriptions – this will be a very important step to help you stay organized while tracking your ezine ads.

Be careful when using free email accounts. In the event your are not able to check your email for several days, there may be a chance your email inbox will become too full. Should your emails begin to bounce, your classified ads will not be published.

If you do not have access to a separate email account from your current internet service provider, and need to set one or more free email accounts, its best to select ones with large amounts of storage space, such as: Gmail.

To get started with your free ezine advertising campaign, visit Ezines-R-Us.
This is a free service you can use which will automatically subscribe you to several high quality ezines. Once you start receiving your welcome emails, instructions are typically provided to assist you in submitting your ad to each
individual ezine.

Several of these ezines offer free weekly classifieds to subscribers, so your next step is to browse through the ezines, while keeping an eye out for the directions provided as to how and where to submit your next free classified.

This is now an excellent time to start making reference to the ezines which offered quality content and perhaps valuable resources.

Each ezine will have slightly different specifications for the format of your classified ad, however, most use a standard 5 lines long @ 65 characters per line rule.

There are several good resources you can use to make sure each line is formatted correctly. Simply search for text editor and you’ll find a few good resources.

Now that you are submitting free classified ads, you can now use the information received via the ezines to obtain even more valuable free advertising such as banner ads, sponsor ads, solo advertising, and more. Watch for those ezines that offer contests for you to win more advertising.

In addition to using this opportunity to submit your ads, another great benefit is that you will sometimes find the publishers sending specials and discounted advertising rates straight to your inbox.

If you’re smart from the start, you will be tracking your campaigns to determine the effectiveness of your ad, and which ezines are performing the best. This will give you a real jump start when you want to order some paid ezine ads.

Subscribing to various ezines is an excellent business strategy for gaining ongoing free advertising, opportunities to win advertising, tweaking your ad copy, discovering which ezine subscribers are most responsive, and access to valuable discounted advertising offers.

For the new and experienced marketer alike, spending the time each day to browse the ezines will inevitably result in saving a lot of money in the long run.

While the initial process can be time consuming, the time you spend will be a worthy investment.

Pitchplay Launches New Pay Per Click Technology!

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PressRelease) “With rising or frequently changing search engine advertising costs, it has become essential to monitor your pay per click campaigns and cost per clicks purchased. Without this valuable information you could just be throwing your marketing dollars out the window! Says Robert Russo / CEO of PitchPlay.”

Tampa,FL – http://www.pitchplay.com announces the launch of its ENTERPRISE class website landing page software for online marketing and advertising campaigns.

Pitchplay is a software that combines the best of website design with the POWER of video web commercials and video sales reps to help businesses improve the sales conversions for their online marketing campaigns.

PitchPlay’s advanced system has the ability to track customer acquisition costs (How much it costs to get 1 sale) and alert you when you are losing money from your pay per click campaigns.

PitchPlay users can now focus on how much it costs to get 1 customer vs how much they spend each month on pay per click and sponsored advertising.

With PitchPlay, consumers and designers can create powerful website landing pages that can help businesses dramatically increase potential sales conversions and sales closing ratios.

With PitchPlay! Using the power of our video sales reps you can

Perfect your sales pitch

Improve your sales conversions

And track the results in real time with our POWERFUL ANALYTICS DASHBOARD!

PitchPlay operates like an ecommerce shopping cart and is PCI compliant, a heightened level of internet security to protect your sensitive online data.

PitchPlay also allows direct connection to your payment gateway or merchant account so you can manage transactions, refunds and cancellations all from within PitchPlay.

PitchPlay also offers credit card processing and merchant accounts from within our AMAZING system.

With a simple application you are only a few clicks away from accepting credit cards online. Most completed applications are usually approved with 24-48 hours by an authorized merchant services provider.

Our advanced dashboard management system makes it easy to track your marketing results across several different deployed web pages.

Running multiple PPC (Pay Per Click) campaigns at the same time, PitchPlay takes the pain point of complicated conversion tracking software and a/b testing and simplifies the analytics or results. The purpose is to improve your return on investment by making sure that you are not losing money from bad sales conversion rates vs your marketing spend amount.

With PitchPlay you can use the power of VIDEO to captivate your audience and turn browsers into buyers! With our huge selection of male and female video sales reps we bring the human element to your website and pay per click landing pages! You can choose your actor, write your own script if you want, select what you want them to wear and many other options all from within the PitchPlay system.

“It’s like having a live sales rep on your webpages 24/7 – 365 says Robert Russo / President of PitchPlay.com

About PitchPlay
The primary function of PitchPlay is to help advertisers discover the exact customer acquisition costs or how much it costs the advertiser to get 1 sale vs how much they spend on marketing and advertising each month.

The system offers a dynamic a/b testing platform that helps find the bottom line. Without knowing how much it costs to acquire each business client you could be just throwing money out the window. Sign up today or call for a live demo.

Getting Started With Crowdsourcing

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Whether you’re crowdsourcing promotional activity,content or ideas, here’s a quick set of generally applicable guidelines for getting started – sourced for this article in early 2009 from businesses that crowdsource (see below for acknowledgements).

1 Start Small: Recruit internal champions and nurture small crowdsourcing experiments first. Crowdsourcing veteran and Intuit co-founder Scott Cook suggests seeking organisational buy-in only after you’ve had some success. Otherwise, the countercultural jump of
crowdsourcing may be too big for many brands

2 Remember the 90:9:1 Rule: Temper participation level expectations; only up to 1% of any online community ever contributes actively to anything. 9% may deign to vote, rate or comment, whilst the overwhelming 90% only ever consume content.

3 Get the Motivational Mix Right: Participation in crowdsourcing is motivated by a number of factors but they boil down to the 4Fs – Fame, Fortune, Fun and Fulfilment. Good crowdsourcing initiatives should offer participants a mix of all four Fs.

4 Deal with Sturgeon’s Law: A complex law to understand, science fiction writer Theodore Sturgeon’s maxim is that ‘90% of everything is crap’ – and it applies to crowdsourcing contributions. So you’ll need a system in place, like user voting, to filter out the rubbish.

5 Harness Joy’s Law: The counterpoint to Sturgeon’s Law, ‘No matter who you are, most of the smartest people work for someone else,’ attributed to Sun Microsystems co-founder Bill Joy. The key to smart crowdsourcing is to identify and coalesce expert talent pools that lie outside your company.

6 KISS: Keep it Simple, Stupid: Crowdsourcing only works when the task is simple for contributors. Lengthy forms, obtuse IT and arduous tasks are crowd dispersers. 1-click participation should be your goal.

7 Community Rules: Community is the social glue of crowdsourcing, so allow contributors to connect with each other, as well as with the sponsoring brand. Where possible, build on existing communities rather than build new communities, and keep the focus on communities
of practice (based on what people do rather than what they think (designers, creatives, coaches etc))

8 Manage the Process: Crowdsourcing initiatives need to be actively managed. Starbucks has a team of 48 specially trained employees who act as discussion hosts, encouraging participation and feeding back on ideas. Jeff Bruzzo who heads up Starbuck’s crowdsourcing initiative says: ‘These are the people at a dinner party who make sure everyone is having a
good time.’

9 Get Legal Involved: Crowdsourcing often involves the transfer of some kind of an intellectual property,which is not a problem in itself, but you’ll need a cast iron ‘terms and conditions’ clause for contributors

10 Promote the Platform: Whether you’re using a crowdsourcing community or contest, you’ll need to enthusiastically attract contributors. Promote your initiative with online banner advertising, Google ads, and email campaigns, and even traditional media advertising and PR

Link-http://www.fleaser.com

Visual Marketing Concepts And Visual Advertising Techniques

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When we talk about visual advertising then we are talking about a form of advertising focused on the visual perception: for advertising it’s meant every action directed to make something known and public, visual advertising is just a variant that focuses mostly on the appearance and how is perceived by the human eye and therefore the term visual comes to put in evidence this concept. What appears to the human eye is very important: let’s think for example to traffic signs and to the concepts they are able to convey and at their meanings written down, in the first case they are soon absorbed with no time spent in reading. Photos are understood also by analphabets while written things only by who is able to read. Let’s think, for example, to a magazine: where does our attention go ? On the images or on the text ? On the images is the right answer since an image is able to convey concepts and feelings in a blink of an eye. Visual advertising pays also attention to the colors that can be warm or cold and that play an important role in the image choosing process.

Images are one of the most important things on the internet that is the advertising channel of the third millenium, let’s think at when we see a website and at how our attention first focuses on the images, then on the title and last on the text: Google, in the section entitled “Webmasters/Site owners Help”, at the voice “webmaster guidelines” says “Make sure that your title elements and alt attributes are descriptive and accurate”. Really important is the ALT attribute, in which an alternative text can be specified and appears when someone moves the mouse over an image, since is put along with the title tag that is known for its primary importance: this shows how the text attached to images is important for ranking high in the SERPs. Then we want to pay attention to the images and their colors when we build our website but also out of it in external pages in which we can post images like the forums that allow to do this. Today a very used technique is article marketing that is about writing articles, including a link to our website for further informations, and sending them to the article directories that can be found by searching Google by article marketing.

PubblicitAdvertising is an article directory that allows to insert images along with descriptions, in this way more keywords will be specified making articles found by more queries. Really we can talk about Visual Article Marketing, article marketing enriched by a graphic appearance and therefore more attractive but also more powerful in conquering the top ten in the SERPs.

LinkedIn PPC Advertising – Is it just another PPC Ads Platform

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You can reach out to your target market by using LinkedIn Advertising. This is another Social Media Pay Per Click platform. LinkedIn PPC Advertising uses demographic targeting, structured like the Facebook advertising. The LinkedIn PPC advertising is known as LinkedIn Direct Ads. Facebook PPC Advertising is strictly more result-oriented for -business to consumer- models. On the other hand, LinkedIn Advertising records more success with -business to business- models.

LinkedIn PPC advertising works like any other Pay Per Click advertising – meaning that you must spell out an identifiable goal in your mind prior to getting ahead with the campaign. It is also necessary to have insights on the makeup of your target market and on the common characteristics of this target market.

Find out the demographics you can target using LinkedIn Direct Ads
Conspicuously, you are likely to reach less number of prospective users as you get more granular!

As mentioned earlier, the LinkedIn PPC is structured like Facebook Advertising, where you can incorporate text and may also employ a 50 by 50 pixel image if you choose to do so. Experts recommend the use of an image to aid outstanding ads and thus increase the chances of evoking the interest of a user.

Tracking your LinkedIn advertising effort is very essential. Bear in mind that LinkedIn does not make conversion tracking available. Consequently, ensure that you create goals in Google Analytics with ads attached to track traffic. Be a fast learner and follow the quick path of online marketing strategies that make the most out of LinkedIn Pay Per Click Advertising and other PPC advertising options.

Jeff Matthews is a freelance writer who writes about Internet marketing ideas To know about this subject and Jeff please visit http://www.aceinternetmarketing.co.uk a>